A FITNESS BRAND THAT IS OPENING THEIR FIRST LOCATION & LOOKING TO CREATE A BRAND THAT GIVES THEM THE ABILITY TO EXPAND NATIONWIDE!
CHARGED UP FITNESS.
Charged Up Fitness was a project that I tackled to step outside my go-to, which is creating projects mainly for women. I wanted to create a fitness brand that speaks to all genders the same way the typical fitness brands we see today do. With green, black, and grey in the color palette, I was able to display health, competitiveness, neutrality, and power.
PROJECT SUMMARY:
Health is wealth. It's time to take charge of your wellness & work towards a better you! Whether it's to get back to the body you had before becoming a parent, relieving stress, or reduce the risk of chronic illnesses, support a brand that helps customers reach their fitness goals.
The goal for this brand's visual identity is to showcase inclusivity, wellness, teamwork, and discipline. We want to all genders to feel safe and comfortable to come as they are without judgement, encourage customers to help each other, and motivate one another to get through the workout sessions
CUSTOM CONTENT KIT:
Custom content for Charged Up Fitness created using the chosen typefaces, color palette, imagery, and marked with the brand's logo variations.
Creating engaging content is great for service based businesses, especially in the fitness industry. Keeps the users active online and in the gym!
SOCIAL MEDIA ESSENTIALS
CONSISTENCY. COHESIVENESS.
Maintaining the set brand identity even on Instagram. If not the website, most people also use social media to search for businesses. You don't want to confuse potential customers when they come to your page by seeing colors, fonts, or imagery that does not match the branding; it could make them feel like they are not on the right business page!
APPAREL DESIGN
One way to create an environment that fosters relationship building and brand loyalty is apparel. The perfect way to feel a part of something. Apparel can bring customers together in and outside of the gym and spread awareness of the brand. Similar to word of mouth ... without having to say a thing.
BUSINESS CARD DESIGN
As a start up brand, business cards would still be a great way to promote the brand & for those that stop in to see location, to go back and learn more about what the brand has to offer by using the contact information on the card. Imagine walking into a facility and seeing a retractable banner to catch gym-goer's attention and create more leads for the service being promoted. Once a customer leaves, they are on the highway & see a huge billboard. Consistently seeing the brand's logo variations, the colors (especially the green), and imagery centered around fitness will turn potential customers into returning customers.
BILLBOARD DESIGN
RETRACTABLE BANNER
Since Charged Up Fitness is a start-up brand, they want to bring attention to their training sessions and group fitness classes. Clients need to see that they have options. Sometimes, you aren't able to get to the gym & that's okay. Join a class live or watch online when you have free time to exercise. Just like their content says ... NO EXCUSES!
WEB ESSENTIALS
What is a gym brand without merchandise for gym-goers to purchase and get them motivated to come back? Its always good to provide customers with what they need while they're in your facilities just in case they have forgotten these items at home. Promotional merchandise is also great to spread awareness of the brand when customers use their items outside of the gym.
MERCHANDISE DESIGN
