A VEGAN AND EDIBLE LIP CARE THAT SPECIALIZES IN MAINTAINING HYDRATED, MOISTURIZED, & SOFTER LIPS.
SWEET LIKE HONEY.
Sweet Like Honey is my favorite project by far! This was inspired by a photoshoot that Chloe Bailey did wearing gold & thinking about the scene in her "Treat Me" video where she is covered in honey. Hence, Sweet Like Honey! I went for something bold and fun going with a color palette that has different shades of orange and yellow to represent happiness, confidence, & friendliness.
PROJECT SUMMARY:
We have entered a new day and age where we are taking charge of our health and incorporating self-care into our lives. With responsibilities always knocking on our front doors, we forget to do things we like to do or partake in activities that bring us joy & relaxation.
The goal for this brand's visual identity is to target women that want to incorporate lip care into the skin care/self-care routine. Some of us suffer from hyperpigmentation and don't feel as confident without makeup. This brand would improve the look of your lips and with the noticeable results, confidence levels will begin to rise.
Sweet Like Honey products advertise the essential ingredients that go into making your lips soft, moisturized, and healthy. The label design also contains the brand's pattern of the honeycomb to go along with the brand's aesthetic. Imagine seeing these in Sephora, Ulta, and Target's beauty section?!
PRODUCT LABEL DESIGN + MOCKUP
Custom content for Sweet Like Honey created using the chosen typefaces, color palette, and marked with the variations of the brand's logo.
It's always best for business that are product-based to highlight the products key features and benefits! Inform your target audience why your product is better and will fix the problem they are looking to solve.
SOCIAL MEDIA ESSENTIALS
KEEPIN' IT CONSISTENT!
Instagram Makeover for Sweet Like Honey. Created using the chosen typefaces, color palette, marked with the brand's logo variations.
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E-flyer design with the matching story format
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Brand templates (sized for your feed and story) to post quick announcements on your page while maintaining your branding.
Take a look at what having custom content, highlight covers, curated bio, & a properly sized profile picture can do for the aesthetic of your Instagram page!
RETRACTABLE BANNER
Stay ready so you don't have to get ready! A retractable banner could help with bringing awareness to a new product to prevent it from being overlooked.
THANK YOU CARD DESIGN
Keep the customers coming back for more with sending a Thank You card with their order. Something sweet for the Sweet Like Honey customers.
Since the brand is so new, the web banner designs were centered around introductions. Introducing a product, the Founder/CEO, and the brand itself. The goal is to build a connection with potential customers, including adding a brief story about the Founder's background to describe how the product worked for her, therefore, creating this brand to help other women that experience the same issues.
WEB BANNER DESIGNS
